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Dealer Representatives Attend National Sales Seminar
FOR IMMEDIATE RELEASE: December 19, 2012
FOR FURTHER INFORMATION CONTACT: Gwen Edwards, Grady-White Boats, P.O. Box
1527, Greenville, NC 27835 TEL 252-752-2111 media@gradywhite.com
Norfolk Marine Representatives Attend Grady-White Boats Sales Training Seminar with a Focus
on Customer Relations and Product Training
GREENVILLE, NC: Jason
Murphy, Tim Fitzgerald and Tyler Shearin of Norfolk Marine were awarded a 2013 Product Specialist Certificate upon completion
of the 2013 Grady-White Boats Sales
Training Seminar, on December 3-5, 2012, in New Bern and
Greenville, NC. The goal of these annual seminars is to help Grady-White sales
representatives further refine their product knowledge and understanding of
Grady-White customers.
The seminar opened with in-water boat
demonstrations and boat operations training on open water near New Bern. Instruction
included a thorough review of Grady-White’s sportfishing and family boats
including the company’s newly designed 33-foot Freedom 335 Dual Console. Also available for hands-on training were
13 other Grady-White vessels ranging in size from 20’ – 36’. These
demonstrations were designed to enable Grady-White sales representatives to familiarize
customers with product and performance details.
The seminar continued with tactical presentations
given by leaders of Grady’s Sales, Marketing, and Engineering Teams, beginning
with a warm welcome from Grady-White’s Vice President of Sales, Joey Weller.
Each presenter then explored key sales and marketing topics, all of which were
designed to strategically position sales representatives for a highly
successful sales year. Topics included an overview of customer demographics and
marketing goals; an in-depth look at the product features of the new Freedom 335 as well as upgrades to all
of the Grady-White product line for 2013; a refresher on all the technical
resources and professional sales tools Grady-White provides its dealers; and
competitive analysis with a focus on the uniquely superior insight and quality
Grady-White’s boat design offers its customers.
Tours of Grady-White’s Greenville, NC,
manufacturing plant were held, and participants attended breakout sessions
focused on all aspects of the building and assembly. Product knowledge tests
followed.
The final day of the seminar featured
a presentation by Doug Gomes, Grady’s Senior Advisor of Dealer Development and
International Sales, who
delved into the art of selling and the characteristics of a successful salesman.
Established
in 1959, Grady-White manufactures a variety of versatile, high-quality center
console, dual console, express, and walkaround cuddy cabin sportfishing as well
as coastal family boats from 18 to 36 feet. Grady-White boats are built by
craftsmanship and designed through customer input and a longstanding, sincere
focus on customer satisfaction.
FOR IMMEDIATE RELEASE
Yamaha and Yamaha Boat Companies Recognized for Excellence in Customer Satisfaction KENNESAW, Ga., August 29, 2011 — Yamaha Marine Group announced today the National Marine Manufacturers Association (NMMA®) has again recognized Yamaha with a CSI Award for excellence in customer satisfaction in the Outboard Engine category. This year’s award is the tenth consecutive – an achievement no other outboard manufacturer can claim.
In addition, Yamaha’s boat companies Skeeter® and G3® Boats received awards. Skeeter® was recognized in two categories: Fiberglass Outboard Boats and Fiberglass Bass Boats. G3® Boats was also recognized in two categories: Aluminum Outboard Boats and Pontoon Boats.
“Customer satisfaction is a three part marriage. Boat builders, outboard manufacturers and dealers are successful when they all work together,” said Ben Speciale, Yamaha Marine Group President. “We would like to thank our boat builder partners and our dealers for their efforts in this customer satisfaction achievement.” NMMA® launched its Marine Industry CSI Award Program in 2001 to provide boat and engine manufacturers with an independently-measured, cost-effective tool to help improve customer satisfaction in the boating industry. The program allows participating manufacturer companies to monitor customer satisfaction on an ongoing basis and to create benchmarks in the industry. The National Marine Manufacturers Association (NMMA®) is the leading association representing the recreational boating industry. NMMA® member companies produce more than 80 percent of the boats, engines, trailers, accessories and gear used by boaters in the United States. The association is dedicated to industry growth through programs in public policy, market research and data, product quality assurance and marketing communications.
Yamaha Marine products are marketed throughout the United States and around the world. Yamaha Marine Group, based in Kennesaw, Ga., supports its 2,000 U.S. dealers and OEM partners with marketing, training and parts for Yamaha’s full line of products and strives to be the industry leader in reliability, technology and customer service. Yamaha Marine is the only outboard brand to have earned NMMA®’s C.S.I. Customer Satisfaction Index award every year since its inception. Visit www.yamahaoutboards.com.
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 Norfolk Marine Company 5221 E. Virginia Beach Blvd. Norfolk, Virginia 23502 June 7, 2011 FOR IMMEDIATE RELEASE Norfolk Marine Company has proven their ongoing commitment to provide excellent customer service by achieving Marine Industry Dealership Certification for their 5th year in a row! Marine Industry Dealer Certification is an industry standards program developed in a cooperative effort by boat manufacturers, dealers, and engine builders, as part of an industry-wide effort to develop programs focused on delivering an excellent boating experience. The program provides dealers with a set of criteria designed to create continuous improvement across all departments and, in turn, develop processes for meeting and exceeding customer expectations. The criteria and business best practices address the quality of dealer sales, service, parts, follow-up, facilities, as well as employee and customer satisfaction. Criteria compliance must be verified by an independent program consultant, and dealers are reevaluated every year to ensure they continue to meet the Certification requirements. Certification also includes a commitment to adhere to a “Consumer Bill of Rights.” This document, posted in our dealership, lets Norfolk Marine Company customers know what to expect and outlines how they will be treated. It is Norfolk Marine Company’s commitment to our valued customers. By maintaining Certification, Norfolk Marine Company has demonstrated that we are dedicated to providing our customers with a consistent and positive experience every time they visit our dealership. Customers know when they see the Marine Industry Certified Dealership logo in our window that we care about their boating experience from purchase to service and beyond. In order to maintain Marine Industry Dealership Certification, our employees have to continually demonstrate that we met the Certification criteria and best practice standards in the following areas:
· Customer Satisfaction Measurement · Posting of the “Consumer Bill of Rights” · Employee Satisfaction and Development · Technical Training · Maintaining a facility that is competitive for the marketplace · Maintaining and improving consistent processes in all departments Boaters can expect to have the best experience at a Marine Industry Certified Dealership. FOR MORE INFORMATION CONTACT: Jason Murphy President Jason@NorfolkMarine.com
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Local Grady-White Dealership Receives Award
FOR IMMEDIATE RELEASE: August 23, 2010
FOR FURTHER INFORMATION CONTACT: Gwen Edwards, gedwards@gradywhite.com,
Grady-White Boats, P. O. Box 1527, Greenville, NC 27835; TEL 252-752-2111
Grady-White Boats Recognizes Success of Norfolk Marine with Prestigious Admiral’s Circle and Service Excellence Awards for Model Year 2010
GREENVILLE, NC: Norfolk Marine of Norfolk, VA, has been awarded membership in the Grady-White Boats Admiral’s Circle and a Service Excellence Award for the model year 2010 in recognition of excellence in sales and customer service. Jason Murphy received the awards on behalf of the dealership during the Grady-White dealer conference held August 15-17 in New Bern, NC. Grady-White CEO Eddie Smith and President Kris Carroll made the presentation.
Admiral’s Circle membership is reserved for those top dealerships in the Grady-White network that have achieved at least $1 million in retail sales for the model year, plus also have earned Grady-White’s Service Excellence award with customer satisfaction index scores of at least 9.25 on a 10-point scale as rated in actual customer surveys. These dealerships also must be Marine Industry Certified by the National Marine Manufacturers Association (NMMA), and sponsor a Grady-White owners’ club. This is the eighth year that Norfolk Marine has earned the honor.
“Norfolk Marine recognizes the importance of strong customer relationships and real long term value,” said Joey Weller, Grady-White’s vice president of sales and marketing. “It is no small accomplishment to have achieved these performance levels in a difficult economy. The superior product knowledge, customer skills and service excellence of Norfolk Marine, plus Grady-White’s heritage of quality, reliability, safety, and performance, deliver the ultimate boating experience enjoyed uniquely by Grady-White customers.”
Established in 1959, Grady-White manufactures 25 models of high quality center console, dual console, express and walkaround cuddy cabin sportfishing and coastal family boats, from 18 to 36 feet. Grady-White boats are built by craftsmanship through customer input and a longstanding and sincere focus on customer satisfaction.
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